The Greatest Lap is a movement dedicated to giving back. As we circumnavigate the globe on foot, passing the baton, every step taken is an opportunity to bring positive change to communities worldwide.
Explore the lap →Each of the 17 stages is fronted by a celebrity captain, from world-class athletes and adventurers to cultural figures, supporting their team to carry the baton through their region of the world.
Each stage gathers 200 runners who collectively carry the baton ~3,066 km in 14 days, led by a celebrity captain, finishing at the stage handover. Every runner covers at least 10 km.
A record-breaking achievement and a powerful narrative hook for media, sponsors and participants.
50,600 km across 44 countries, 6 continents and 17 stages. Start and finish in London, connected by one baton, with Pacific and Atlantic crossings by sea.
Every other Sunday, teams gather in iconic host cities for a ceremonial baton handover, each a festival of fan zones, culture and global media.
Captained across all maritime stages by Lewis Pugh, endurance swimmer and UN Patron of the Oceans.
A unique, proprietary symbol created exclusively for the project. More than a baton: an intelligent, connected device.
Three overarching causes, aligned to the UN Sustainable Development Goals.
Breaking barriers to sport participation in underserved communities, providing equipment, facilities and coaching for those who need it most.
Inspiring the next generation through grassroots programmes, school partnerships and mentorship from world-class runners.
Using the universal language of running to bridge cultural divides and build lasting community connections.
At the heart of our commercial philosophy is co-creation: not as sponsors, but as true partners, with first-mover advantage in an unprecedented global sporting event.
Headline naming rights and maximum brand integration across every touchpoint of the journey.
Worldwide brand visibility, premium hospitality and content integration across all stages.
Ownership of a stage's identity, captain and host markets, with category protection.
Activation at a ceremonial handover city: fan zones, hospitality and live broadcast moments.
Visibility across 195+ countries via athletes, gear and checkpoints, with active ground presence in 44+ countries.
Immersive sponsor activations and experiences at iconic handover ceremony locations worldwide.
Live broadcasts, social storytelling and a flagship documentary series with global distribution.
Direct association through ambassadorships, exclusive content and collaborations.
Earned and paid campaigns woven into the historic narrative.
Sign up to run, or partner with us to help carry the baton around the world.